Tour Guides to Transform the Visitor Experience by Using Beacons!

Beacons have transformed the user experiences up to great extent. Many retail markets, malls, airports, parks, transport systems, gas stations etc have been using this technology to give more benefits to the customers. Equally, the response from the customers is also interesting to see as they are too enjoying the notifications and messages of the current offers at their fingertips. In the similar way, now the tourists can get handy information from the tour guide. Let’s now see how the tour guides can transform the visitor experience:

Visitors can find tour guides easily:

With the Beacon technology, now the visitors can find their tour guide by navigation system. For instance, if you are in a fort viewing different sculptures and architectural designs of the ancient times. And imagine you lost your way, you can find your tour guide by navigating the location. Isn’t it great to find the tour guides at your fingertips instead of searching all around the fort?

Get information about every place:

It is now possible to get every information about the sculptures and different monuments in the fort on your smartphones.  Moreover, when the tour guide explains about the importance of the place, you can simultaneously view the information live on your smartphone. Equally, this makes it pretty easy for you to understand the importance of the monument and the architecture.

Connect with different tour guides:

By using the beacons at the tourist centers, you can connect with the different tour guides if they are in the range of beacons. There is a possibility that the visitors can rate the tour guides making it easy for other tourists to select the best. However, this feature is not implemented at present, but it can be done through excellent Beacon BLE app development.

If you are looking forward to implement such ideas to transform the visitor experience, contact us today.

Event Marketers Can Now Interact with More People through Beacons!

Beacon is no more an unknown term in the world of technology. Right form the retail market to museums, beacons are used at every place to give best customer experience. There are many other domains that have started using this technology to give more flexibility to the customers and also know about their behaviour.

Event managers can get their own device through beacon BLE app development to interact with more people and make the event successful. The idea when implemented by a event organizing firm was out of the imagination for the other domains that were already using beacons. Event marketers can give the best output to the audience. Here’s how they do it:

Check-in process through QR codes:

The managers can now speed up the check-in process just by installing beacons at the entrance. The total process of registering for the event depends up on the QR codes. These codes will directly be sent to the audience to register themselves for the event. The code generated by the beacons will be send to  attendees’ apps to complete the check-in process. By this, the event managers can boost the speed of registration process.

Shortlists and awards of the event:

After the check-in process, the audience can check the shortlists and the awards at their fingertips. They need not wait for the hosts to announce the nominees for the respective awards. This makes it pretty easy for every single person in the event  to see some of the celebrities in the event on their fingertips. This is all possible through a perfect beacon app development.

Seamless social networking:

The event managers can now send LinkedIn requests to the audience and directly send them notifications. Moreover, they can also tag the members to send photos and videos of the event. By doing so, the audience can share the same on their social media profiles. Indirectly, the event managers will be benefited through social media marketing done by others. The opportunities to promote the event on social media are seamless.

Besides all these, the marketers can also deliver digital content to the attendees. Navigation is also one of the important feature when using beacons. If you are a event organizer or from some other domain, Lets Nurture Beacon can give you seamless options to boost your business sales to new zeniths!

iBeacon Technology Gets Holier with Prophets Bringing Rubens to Life!

The prophets belonging to the digital communication recently designed an iBeacon prototype at the Antwerp museum known as ‘The Rubens House’. Through the iBeacon, prophets studied how the visitors could converse with the works of Peter Paul Rubens, an old master. This mind-blowing concept has breathed life into the classical artifacts!

The history and making

As soon as apple unveiled the iBeacon technology in the end of 2013 with iphones and ipad; the prophets recognized the potential of this technology.  Right from the beginning, the prophets had created a digital strategy for Antwerp museums by giving a lot of importance to the technologies being used in the mobile devices. The authorities at the Rubens House were quite keen to strike a partnership with ibeacon. So they conducted a study on how to make the works of the painter Peter Paul Robins come alive.

The working

With the help of iBeacon technology, one could make out the position of the visitors exploring the museum. Since beacons are wireless, they were installed without the structural hindrances in the historical museum.

iBeacon Technology with Prophets

As soon as the visitors download the app at the ticket counter and enter the courtyard with their smart device, beacon sends a message through the app and they can explore the history of the porchway through an augmented reality.

Interact and react

Once the visitors enter the room, they get alerts to interact with the artworks. When they start looking for particular works of art and reach the desired painting, iBeacon sends a confirmation through a push notification that they are standing in front of the apt painting. Thereafter, one can zoom the artworks on one’s smart device and look at the X-rays of painting. It gets more interactive when they are asked to solve few quiz questions.

Other features :-

Have a look at some of the other fascinating features:

1. The inner courtyard introduces you to the history of porchway. One can start exploring right from the painted image of 16th century to the photograph from the beginning of 19th century.

2. There are several paintings that display the portraits of Rubens’ wives and children. As a part of one of the quizzes, you are asked to place the right family member in the right place on the family tree.

3. The iBeacons of the museum merge to form a GPS system which can guide the visitors to follow a thematic route through the Rubens House.

iBeacon technology

The prophets of The Rubens House are about to upgrade the museum by using a digital and interactive layer by giving an unbelievable experience to the users! Watch out this space for more…

To make your idea in reality contact us.

Shop Owners to Benefit Big-time by Adapting ibeacon Technology!

We exist in the world of $1.2 trillion e-commerce industry. Shopping malls, stores and shops are regularly visited by the shopaholics and they are always looking for an excuse to shop till they drop. The shop owners of today are constantly evolving are on the look out for interesting apps, interactive websites and state-of-the art technology.

iBeacon for shopping mall

The brand owners have welcomed the latest technology with open arms and it wouldn’t be surprising if you get to see smart stores in the shopping malls! They are on their journey to utilize Bluetooth Low Energy appliances, also known as ‘Beacons’ which are one of the biggest models of advancement in the retail domain. These devices are developed by various IT companies and are used to identify and track the smart phone users to perfect the retail operations.

When it comes to describing the potential of these smart devices, one can fall short of words. But one thing is for sure, they are benefiting the shop and mall owners in a huge way!

Offers conveyed

These days, it is quite common to see offers overflowing in the apps of the users when they visit the stores. Brands like American Eagle Outfitters, Staples and Nordstrom utilize the mobile devices to convey their offers and examine the shopping habits of the customers. Once the customers download the compatible app, they receive a geo-fence-enabled coupon, making them reach the section of their choice.

Making the most of mapping software from Shopkick and the iPhone 5s iBeacon, American Eagle Outfitters is about to employ this technology in more than 100 of its stores so that the offers can be conveyed rightly.

Employing beacons

To give a fascinating experience to the users and advantages to the shop owners, the IT developers are putting their whole and sole into the making powerful tools and technology. They are developing mirrors and kiosks that use Kinect-type motion sensing technology. This enables the users to stand near a smart mirror and try out different clothes and products. The digital changing-room apps and smart displays can study and analyze browsing patterns and shopping habits of the customers so that they can recommend and sell products easily. Smart, isn’t it?

Know the shopper’s psychology

The technology has nailed into the user’s psychology, actions and shopping habits. For an instance, Customer visits your grocery store and app is present in their mobile. App will store the customers’ transactional history. So whenever customer visits, you can provide them with a list of data on basis of previous data.

Pertaining to the shopping list the shoppers have, they are guided to different sections of the stores.

iBeacon for shopping mall

It is now possible for the mall and shop owners to customize the lists. It is made according to the customer type like party hosts, dieters, mothers, single men etc. The ‘Heads-Up’ display provided on Google Glass, provides with an physical arrows, takes the shopper around the mall.

Giving a realistic online shopping experience

The companion apps of the store can be merge with beacon tracking. So that retailers can use it to up-sell the products to customize the shopping experience of the visitors. Moreover, stores like Macy’s in the USA, the shoppers use the ‘Shopkick app’ with the new Shop Beacon service. However, customers navigate a store with their phone. And,the app provides them with various offers through the notifications to their location.

Different departments and store types can modify  these notifications according to their needs. The customer data is studied and A/B testing is done on the e-commerce website.

There are a plethora of technologies that analyze the facial expressions, moods, genders and temperaments. As everyone’s retina is unique, the technologies will able to replace UDIDs. It won’t be surprising for the brand owners to be using the beacon technology. Since, this offers a science fiction like experience to the customers. Once the retailers start utilizing the beacon technology, they will see the magic…

Using beacon application  navigation to each store locator to create similar application send your requirements.

iBeacon in Banks can save your Precious time!

Working on Bluetooth Low Energy (BLE), iBeacons can combine mobile and physical channels that will enable banks to send notifications directly to the customer’s smartphone. The notifications can be regarding promotions, offers or coupons and will be received by the customer when he/ she has downloaded the bank’s mobile application and walks into the bank.

The technology aims to provide a continuous flow of relevant information. This help users depending on their precise location in the bank, near the bank or at an ATM. Technologies such as QR codes and NFC can take up some or lot of your time and can also be less accurate. So, iBeacon technology hits bull’s eye. A similar optional service was announced this February by the Australian bank, Westpac. iPhone and Android users should be able to receive various notifications on their devices.

At an estimate, humans have over 200 million phones! However, with credit unions and banks already trying hard to improve branch banking economics. Moreover, the integration of iBeacon in bank processes could deliver personal services for every individual entering the bank.

How iBeacon Technology proves helpful for Banks?

Some potential things that can make going to banks a lot easier with iBeacon technology are:

  • A welcome notification and a list of services the bank offers, along with directions or a map
  • As soon as a customer enters, bank staff can receive alerts regarding the customer’s account and transaction history
  • Customers can be provided a waiting time for services they wish to avail
  • Customers can receive personal messages depending upon their account activity or location within the bank. Take an instance, receiving messages on transferring funds easily when they are standing near the cash deposit counter

iBeacon technology is definitely here to stay. Only time will tell what other advancements we make in the fields of science and technology! For such application development contact us.