We exist in the world of $1.2 trillion e-commerce industry. Shopping malls, stores and shops are regularly visited by the shopaholics and they are always looking for an excuse to shop till they drop. The shop owners of today are constantly evolving are on the look out for interesting apps, interactive websites and state-of-the art technology.
The brand owners have welcomed the latest technology with open arms and it wouldn’t be surprising if you get to see smart stores in the shopping malls! They are on their journey to utilize Bluetooth Low Energy appliances, also known as ‘Beacons’ which are one of the biggest models of advancement in the retail domain. These devices are developed by various IT companies and are used to identify and track the smart phone users to perfect the retail operations.
When it comes to describing the potential of these smart devices, one can fall short of words. But one thing is for sure, they are benefiting the shop and mall owners in a huge way!
These days, it is quite common to see offers overflowing in the apps of the users when they visit the stores. Brands like American Eagle Outfitters, Staples and Nordstrom utilize the mobile devices to convey their offers and examine the shopping habits of the customers. Once the customers download the compatible app, they receive a geo-fence-enabled coupon, making them reach the section of their choice.
Making the most of mapping software from Shopkick and the iPhone 5s iBeacon, American Eagle Outfitters is about to employ this technology in more than 100 of its stores so that the offers can be conveyed rightly.
To give a fascinating experience to the users and advantages to the shop owners, the IT developers are putting their whole and sole into the making powerful tools and technology. They are developing mirrors and kiosks that use Kinect-type motion sensing technology. This enables the users to stand near a smart mirror and try out different clothes and products. The digital changing-room apps and smart displays can study and analyze browsing patterns and shopping habits of the customers so that they can recommend and sell products easily. Smart, isn’t it?
Know the shopper’s psychology
The technology has nailed into the user’s psychology, actions and shopping habits. For an instance, Customer visits your grocery store and app is present in their mobile. App will store the customers’ transactional history. So whenever customer visits, you can provide them with a list of data on basis of previous data.
Pertaining to the shopping list the shoppers have, they are guided to different sections of the stores.
It is now possible for the mall and shop owners to customize the lists. It is made according to the customer type like party hosts, dieters, mothers, single men etc. The ‘Heads-Up’ display provided on Google Glass, provides with an physical arrows, takes the shopper around the mall.
Giving a realistic online shopping experience
The companion apps of the store can be merge with beacon tracking. So that retailers can use it to up-sell the products to customize the shopping experience of the visitors. Moreover, stores like Macy’s in the USA, the shoppers use the ‘Shopkick app’ with the new Shop Beacon service. However, customers navigate a store with their phone. And,the app provides them with various offers through the notifications to their location.
Different departments and store types can modify these notifications according to their needs. The customer data is studied and A/B testing is done on the e-commerce website.
There are a plethora of technologies that analyze the facial expressions, moods, genders and temperaments. As everyone’s retina is unique, the technologies will able to replace UDIDs. It won’t be surprising for the brand owners to be using the beacon technology. Since, this offers a science fiction like experience to the customers. Once the retailers start utilizing the beacon technology, they will see the magic…
Using beacon applicationÂ navigation to each store locator to create similar application send your requirements.