Beacons Increase the Mobile footprint of your Business and leverage Smart Shopping Strips!

This is an inspiration from movies such as Confessions of Shopaholic or Devil Wears Prada! But even those Hollywood flicks featuring shopping freaks do not even portray the tantalizing urge to shop what Waitrose in Wales and McDonalds in Germany are leaning their customers into. Beacons“ the Next-Gen of wireless network with unlimited use-cases are the bases for.

beacon in shopping
beacon in shopping

Imagine yourself on a weekend eve at Times Square or at Leicester Square. While you walk along with you Beacon enabled Smart Phone, you get a notification for Beer with Hamburger having discount offer from the shops (Yes I meant shops) you walking by. Furthermore steps and you get push notification for a special offer from the pub for upcoming Saturday night. Hence, the stores are interacting with you as you go along! You can choose for yourself what you seek! And all of that without requiring 3G, Wi-Fi, GPS or any high bandwidth network!

Let’s understand how it is done:

Whether you are a single retail shop, shopping mall, nationwide (or global) franchise network or a busy shopping strip, you can equip your store with Beacons to interact with your customers while they are in the range of Beacon. Moreover, through pre-set push notifications, you can send offers and information as per the marketing strategy you wish to deploy. And inside the shopping strip, you can collaborate with other stores to provide effective combos to increase sales mutually.

The Quasi-Effect:

If we peep in our heads into the future, the user would walk through the shopping malls or the strips expecting who is providing offers. Moreover, they won’t be looking at the static banner outside your store. With the maximum range of 70 meters, your customer would just stroll passed your store, if their Smart Phone does not flash an offer. So you can choose for yourself whether having an informational website and a social media page is enough to stay in the competition or it demands more with changing technology?

The Opportunist:

The rise of internet and smart phones has adversely affected the offline businesses. And this is an answer to the requirement to leverage the enhancements of technology to woo your customer. Larger businesses with their Mobile Apps are integrating beacon technology and running nationwide sales campaign through push notifications. Beacon technology provides you the benefits to seize the opportunity.

The Architect:

Now we understand you must have zillions of questions. And you want to get an idea for the cost, feasibility, and more. We at LetsNurture are pro at integration of Beacon technology to your Mobile Apps and Websites. We offer customized business solutions to provide the mobile footprint to your businesses. So, get in touch with one of our Analysts with your requirements and we will provide you an estimation in detail. Send us an email to info@letsnurture.com.

A Layman’s Guide to BLE (Bluetooth Low Energy)

Bluetooth low energy or BLE is a wireless personal PAN ( Personal area network) technology that is designed and marketed by the Bluetooth Special Interest Group. It is used across diverse sectors like security, fitness, healthcare, etc. BLE, unlike its earlier counterpart provides a far better reduced power consumption and cost while it maintains a similar range of communication.

Operations of Bluetooth Low Energy

The mobile operating systems like iOs, Windows phone, Android and Blackberry -all support the BLE. The Bluetooth 4.0 allows the devices to implement either or both of the LE and the earlier systems. The devices that implement both of the system is Bluetooth 4.0 dual mode.

How BLE Works Using GATT

The BLE uses the 2.4 GHz radio frequency using a simple modulation system compared to its earlier version. As of now, all current low energy application profiles supports GATT or generic attribute profile. GATT is applicable for sending and receiving short data called as attributes based on a low energy link. The Bluetooth 4.0 has a low power consumption. Working with Android API for service queries and other reading characteristics, it allows the android apps to transmit with BLE devices with low power consumption as noted above. Some of the examples are fitness devices, heart rate monitors and sensors, etc.

Use of BLE across various sectors

The BLE devices are applicable to health care sectors, sports sector, etc. It simultaneously gives notifications. The phone alert status profile and alert feature can allow a user’s device to receive alerts like incoming calls from another device. While, the time feature allows current time information on a user’s device to set from a server device like a wrist watch and a smart phone’s network time.

There are 2 major roles and responsibilities when an Android device starts interacting with a BLE.

1. Central vs Peripheral- The device in the main role scans and looks for advertisements, while the peripheral device makes one.

2. GATT server vs GATT client-These connections establish the fact on how 2 devices communicate with each other and establish a connection.

Features of BLE wireless technology

The BLE wireless technology features are: Low cost, increase in range, multi vendor compatible, very low power consumption and large durability. The current specification of Bluetooth uses a service architecture based on GATT where all communication in low energy happens. This GATT feature uses the protocol to read, discover and write indications.. The new Bluetooth 4.0 fits well with new class of gadgets like medical devices, fitness tools and even home lighting tools.

Why Retailers Prefer BLE?

There are many reasons as to why BLE is preferable in the coming period. First of all, BLE is getting popular as it uses less energy. It is used for home, medical wireless device, retail stores and mobile payments. Speaking of retail stores, it is predicted that soon retailers will be the first professionals to adopt the BLE. This is further done integration with iBeacon. BLE could also boost mobile payments as well.

Apple has already started using the Bluetooth Low Energy with their product- iBeacons. To develop such application contact beacon developers.