Leveraging Retail Insights by using Beacon

The striking rise of beacon-based technology in the last few years has allowed more and more retailers to experiment and discover use cases for micro location and proximity engagement that was never possible before.

Forbes stated in one of its articles that beacons as a trend might be dead in 2017. On the contrary, proximity marketing experts took it into a different situation. According to the article, one of the reason why beacons are predicted to see a drop in 2017 is because of their dependency in app adoption. And the second reason is beacons provide the micro-level data that most retailers fail to benefit in this competitive world. Moreover it was also stated that the retailers who are able to integrate online and offline shopping journey may come out as clear winners in 2017. Beacons connect the offline world with the online. Thus, it holds a great potential as they help brands to gain deep insights on consumer  preferences and behaviors.

We can equip retailers with advanced analytics to gain the insights into the rising change in consumer behaviour. Let’s have a deep look about how retailers can leverage analytics to employ data-driven approach to measure the customers behaviour.

Creating maps from the consumer activity to improve retail store layouts

Retailers can design the store layouts. It responds to the requirements of customers by deploying the right mixture of Wi-Fi, Bluetooth and beacon. The hardware also tracks the location of the retail customers once they enter into the store, browse and complete their shopping. Maps can help retailers to identify the common walking paths for customers as they enter into the store.

Mapping is also ideal for tracking products or services that customers are willing to have. Once the data is on hand, retailers are able to understand the customer experience better in their own store. Accordingly they can redesign to make the entire store feel more accessible to users.

App Features can be helpful to gather valuable purchasing data

Shopping lists within the app can also act as a source of shopping data. For an instance, cross referencing the shopping list with the actual products purchased at the end of the shopping trip can provide deeper insights into the shopper decisions. Even the target can be provided by sending notifications and coupons.

Proximity-based marketing collects real time feedback

Beacon makes easy for the customers to ping for customers feedback directly as they approach to any popular product or pass by new marketing display. Notifications alerts collects first impressions instantly. Adjustments are made to reflect the customer’s responses. Even, by rewarding the customers with small bonuses or incentives after they respond, retailers can fortify the value of beacon technology and can also encourage more customers to use such services.

Are you a retail customer or you need right solution for your retail shop? LetsNurture is always looking forward and is ready to assist you. Get in touch with us.

iBeacon vs NFC5-Major Differences

It will not be long before Apple’s iBeacon will take over the world with its smart technology and easy payment systems. iBeacon is giving NFC5 major competition in terms of preferred use and technology.

NFC

NFC or rather Near field communication is a short range wireless technology that requires a distance of 4 cm or less to establish a connection. The users can share short data between a NFC tag and between android devices. The passive NFC devices have tags and other transmitters that send information to other similar devices without the support of a power source. While, the active devices can send and receive data and communicate well with each other along with passive devices.

Android Beams use NFC to alter bluetooth on both devices and pairs them. It can disable the bluetooth automatically on both the devices once the work has been completed. This has been used well in Samsung Galaxy device.

What are iBeacons?

Beacons is a fresh core location API in Ios7. It allows any ios devices with Bluetooth 4.0 (or BLE- Bluetooth low energy) to know where it is in relation to other such similar devices. The devices can connect with each other via iBeacons, knowing the actual location without the need of Wi-Fi or GPS technology.

Apple has come up with a smart technology for users that makes their shopping experience better. The iBeacons permits users to know about a nearby store and be guided into the store’s layout, have product information and pay it automatically through their device without standing in a queue.

Major differences between NFC and iBeacons

It would be interesting to see some major differences between iBeacon and NFC.

iBeaconNFC

OS Support Android, Windows Phone and iOs Android and Windows Phone Technology Bluetooth Low Energy Near Field Communication
Scan Distance Up to 50 m Up to 10 Cm
Manufacturer Support 10 out of 10 9 out of 10
Average Cost Estimated $ 25-50 Less than $ 1

We have seen here that iBeacon uses operating system support for Android, Windows phone and iOs, while NFC has operating system support for only Android and windows phone. While the former uses BLE technology, NFC uses near field communication.

How can iBeacons be compared to NFC in terms of distance and average costs

What is interesting is that iBeacon scans distance up to 50 m while NFC scans distance of up to 10 cm-a major difference. Besides, iBeacons currently supports all top 10 mobile manufactures while in comparison, NFC supports 9/10 mobile manufactures. NFC goes ahead of iBeacons in terms of average cost. The average cost of a NFC is less than $1 while for iBeacons, the cost goes between $ 25 to 50.

Use of iBeacons and NFC across other Platforms

iBeacons is preferable as they are an open API and have the feature of touch to configure for the Apple TV. They also support the Xbox that enable people to configure their game boxes from their iPhone. Moreover, iBeacons can be used to lock or unlock BLE compatible cars or home doors when they come within the range.

While NFC on the other hand still needs to update this kind of collective features. With BLE chips found easily in tablets, laptops and smart phones, iBeacons can utilize this to provide a secure and fast mobile payment system for the users.

However, NFC seems to be ahead in reach of mobile payments. It is integrats with major payment terminals at leading retailer joints due to contactless bank cards like VISA. The NFC payments has a support of all major mobile manufacturers except apple as well as the payment industry.

Beacons make shopping experience simple and easy

Beacon has a range of 50 meters. This helps to get that information about special offers from a shop. This in turn proves to be helpful to send a personalized message from a location and past records. It can direct a user to a particular product and make shopping very easy and fast.

In comparison, NFC has only range of 4 cm. This helps to anyone to get extra information on a specific product.

NFC tag base application development contact beacon application developer.