Event Marketers Can Now Interact with More People through Beacons!

Beacon is no more an unknown term in the world of technology. Right form the retail market to museums, beacons are used at every place to give best customer experience. There are many other domains that have started using this technology to give more flexibility to the customers and also know about their behaviour.

Event managers can get their own device through beacon BLE app development to interact with more people and make the event successful. The idea when implemented by a event organizing firm was out of the imagination for the other domains that were already using beacons. Event marketers can give the best output to the audience. Here’s how they do it:

Check-in process through QR codes:

The managers can now speed up the check-in process just by installing beacons at the entrance. The total process of registering for the event depends up on the QR codes. These codes will directly be sent to the audience to register themselves for the event. The code generated by the beacons will be send to  attendees’ apps to complete the check-in process. By this, the event managers can boost the speed of registration process.

Shortlists and awards of the event:

After the check-in process, the audience can check the shortlists and the awards at their fingertips. They need not wait for the hosts to announce the nominees for the respective awards. This makes it pretty easy for every single person in the event  to see some of the celebrities in the event on their fingertips. This is all possible through a perfect beacon app development.

Seamless social networking:

The event managers can now send LinkedIn requests to the audience and directly send them notifications. Moreover, they can also tag the members to send photos and videos of the event. By doing so, the audience can share the same on their social media profiles. Indirectly, the event managers will be benefited through social media marketing done by others. The opportunities to promote the event on social media are seamless.

Besides all these, the marketers can also deliver digital content to the attendees. Navigation is also one of the important feature when using beacons. If you are a event organizer or from some other domain, Lets Nurture Beacon can give you seamless options to boost your business sales to new zeniths!

Look Before You Leap by Getting Road Warning Signs on Your Smartphones through Beacon Technology!

Not following the warning signs at public places can create problems for you. There are times when you cannot see those warning signs. It might be due to low visibility, damaged warning boards, misplacing the boards etc. With the enhancement of Bluetooth technology that are used in Beacons, it is now possible to get location based warning on your smartphones for the respective warning boards. The warning boards might be on the roads, water parks,  zoos etc that give several warnings with respect to the situations. Now let us see how the beacon technology can help you:

Warnings in the language you know:

If you are a traveller and don’t know the local language, you need not worry because the warning information will be given in multiple languages. This feature will help a lot for the people who are new to the place and don’t have much idea about some languages. You can also access the beacon app in multiple languages according to your convenience.

Message alerts on weather conditions:

There are times when the weather conditions are not constant and often change. Besides giving information about warning boards, the beacon also alerts you about the change in extreme conditions. This is all possible with some amazing beacon BLE app development by the developers all over the world.

Navigating you to reach a safe place:

In such extreme conditions, you are guided by the map to reach a safe place. The danger spots shown in the map should be avoided. If you don’t have the beacon app in your smartphone at that point of time, you might face severe problem. If there are any kind of problems you can inform the authorities who will be available to help you. So, you can just imagine the importance of the beacon technology in this fast-growing world.

Navigating

These are just some of the advantages that you can get with the beacon technology. However, there is lot to explore in this domain. If you have any ideas related to beacon app development or want an app for your business, we have customized beacons for you. Get a quote to install them at your business centres.

Beacons Increase the Mobile footprint of your Business and leverage Smart Shopping Strips!

This is an inspiration from movies such as Confessions of Shopaholic or Devil Wears Prada! But even those Hollywood flicks featuring shopping freaks do not even portray the tantalizing urge to shop what Waitrose in Wales and McDonalds in Germany are leaning their customers into. Beacons“ the Next-Gen of wireless network with unlimited use-cases are the bases for.

beacon in shopping
beacon in shopping

Imagine yourself on a weekend eve at Times Square or at Leicester Square. While you walk along with you Beacon enabled Smart Phone, you get a notification for Beer with Hamburger having discount offer from the shops (Yes I meant shops) you walking by. Furthermore steps and you get push notification for a special offer from the pub for upcoming Saturday night. Hence, the stores are interacting with you as you go along! You can choose for yourself what you seek! And all of that without requiring 3G, Wi-Fi, GPS or any high bandwidth network!

Let’s understand how it is done:

Whether you are a single retail shop, shopping mall, nationwide (or global) franchise network or a busy shopping strip, you can equip your store with Beacons to interact with your customers while they are in the range of Beacon. Moreover, through pre-set push notifications, you can send offers and information as per the marketing strategy you wish to deploy. And inside the shopping strip, you can collaborate with other stores to provide effective combos to increase sales mutually.

The Quasi-Effect:

If we peep in our heads into the future, the user would walk through the shopping malls or the strips expecting who is providing offers. Moreover, they won’t be looking at the static banner outside your store. With the maximum range of 70 meters, your customer would just stroll passed your store, if their Smart Phone does not flash an offer. So you can choose for yourself whether having an informational website and a social media page is enough to stay in the competition or it demands more with changing technology?

The Opportunist:

The rise of internet and smart phones has adversely affected the offline businesses. And this is an answer to the requirement to leverage the enhancements of technology to woo your customer. Larger businesses with their Mobile Apps are integrating beacon technology and running nationwide sales campaign through push notifications. Beacon technology provides you the benefits to seize the opportunity.

The Architect:

Now we understand you must have zillions of questions. And you want to get an idea for the cost, feasibility, and more. We at LetsNurture are pro at integration of Beacon technology to your Mobile Apps and Websites. We offer customized business solutions to provide the mobile footprint to your businesses. So, get in touch with one of our Analysts with your requirements and we will provide you an estimation in detail. Send us an email to info@letsnurture.com.

Apple iBeacon Implementation of BLE to Lay Carpet to the Real World iOS Apps

In June 2013 WWDC, only a single slide included for the launch of iBeacon. A unique and a master stroke of art by Apple. Hardly been noticed in the midst of glamorous iOS7. But it fetched distinct attention of the hardware professionals to extend digital merchandising & loyalty programs through Apps.

iBeacon Implementation

Estimate who was working on the Bluetooth Low Energy (BLE) products prior to this and had hardly any attention  suddenly came into the limelight. At present, Estimate Beacon (compatible with iBeacon-enabled iPhone) with Proximity, Accelerometer and Temperature sensors is rapidly capturing the market in USA & Europe.

So, what is Apple iBeacon?

In the most simplified manner  it is a tool that brings real world context to the Mobile Apps. The iBeacon is the implementation of BLE Profile to map accurate micro-location triggers for various use cases in iOS7 Apps.

How it works?

The feature of iBeacon transforms the mobile into both a sensor & a signal. Therefore, a BLE enabled iPhone / iPad can receive location-specific messages. It depends on its proximity to the available local network of Beacons. Simultaneously, the will be transmitting the messages to others.

For example, in a shopping mall equipped with Beacons will receive the signals from an iPhone. This also transmits the advertising messages to the iPhone as per the user’s location. And again, using the proximity features, when the user approaches the payment desk, the user is automatically redirect to the payment page to compete the check-out (PassKit implementation).

ibeacon technology
The functionality of the iBeacon is beyond mapping the locations alone. The Estimate Beacon has 32-Bit ARM Cortex M0 CPU, Accelerometer Sensor and Temperature Sensor. Therefore, the speed & the temperature of the nearby objects with Beacons can be tracked. Beacon is low power Bluetooth signal to the Smart Phones in the range of 250-Feet therefore it is an ideal alternate to GPS & Wi-Fi.

Implementations:

Earlier with only Apple iPhones alone having the Beacon technology left an open end from the Merchants view. However, with brands like Estimate coming up with applied forms of Beacons to be placed at Merchant locations, there is a humongous market to provide iOS Apps supporting Accelerometer, Temperature & Proximity sensors and the Beacon technology.

A Mobile App in a parking lot can be helpful to manage the speed of the vehicles. Same App in the user’s device will assist user to find a vacant space. For the retail sector, the beacon technology creates a huge scope by letting the merchant. They can autonomously communicate with their customer at POS (Point of Sale).

ibeacon in shopping mall

To leverage Apple’s iBeacon and Estimate Beacon, the App development companies have to step up and utilize their imaginations to next level. And the Merchants buying Estimate Beacons and placing them across their merchandise require a robust Mobile App to extract the most using the technology available.

For Estimate iBeacon or any other iBeacon Application Development Contact Here.

Beacon Manufacturers That Have Taken Technologies To New Zeniths!

Beacon is a technology based on Bluetooth Low Energy (BLE), which transmits 2.4GHz Bluetooth signal helping to recognize the nearby smartphone or location. To track the location, an app is available for all the Smartphone users such as iPhone, android, windows and many more.

beacon technology

Beacon is manufactured by few of the top-notch companies to enhance the technologies for a brighter future. Let us see some of the companies manufacturing Beacon effectively.

Estimote:

It’s one of the largest beacon manufacturers in the world. With some unique concepts such as using beacon in shopping malls, theaters, public places and so on, it is trusted by most of the business owners. A beacon consists of a chip covered by silicone stylish case that is easy to stick anywhere. Its battery life can be up to 2 years depending up on the configuration.

Gimbal:

Yet another manufacturer has carved a niche by producing beacon app for smartphones as well as for outdoors. Transmitting through Bluetooth, beacon sensor alerts, whenever the location is not too far. Range of their beacon is 50 meters and the battery life is of more than 2 months. They are still working on many factors to improve the beacon.

Kontact:

Beacon developed by Kontact are used by many companies pertaining to its dynamic technology. They offer the beacon in a desired colour. There are a few front runners in the market using their technologies. They also work on CSS framework. Additionally, they accept the user’s demand and manufacture the products according to their requirement.

Glimworm:

Glimworm beacons are the safest with 6 digit password protection and waterproof covers. When the beacon activates, there is a light in the beacon that glows. This makes it easy for you to understand whether it is functioning or not. In addition to this, they also provide a logo option to print on beacon with desired colour.

Bluesense:

They come up with bulk beacons including the kits. Well, this is best suited for the trading companies. Beacons can be placed anywhere, such as behind the painting, appliance or anything that gives you the complete information about the product.

There are many other companies that provides beacon technologies all over the world.  LetsNurture is one of the firm in Ahmedabad, that works on beacon technology. The team of developers at LetsNurture, has developed and added many applications for beacon that can be of assistance in several ways.

All we can say is ‘Technology is Now Beyond Expectations.’ Watch out this space for more!

If you are looking for beacon application development contact us

iBeacon Technology Gets Holier with Prophets Bringing Rubens to Life!

The prophets belonging to the digital communication recently designed an iBeacon prototype at the Antwerp museum known as ‘The Rubens House’. Through the iBeacon, prophets studied how the visitors could converse with the works of Peter Paul Rubens, an old master. This mind-blowing concept has breathed life into the classical artifacts!

The history and making

As soon as apple unveiled the iBeacon technology in the end of 2013 with iphones and ipad; the prophets recognized the potential of this technology.  Right from the beginning, the prophets had created a digital strategy for Antwerp museums by giving a lot of importance to the technologies being used in the mobile devices. The authorities at the Rubens House were quite keen to strike a partnership with ibeacon. So they conducted a study on how to make the works of the painter Peter Paul Robins come alive.

The working

With the help of iBeacon technology, one could make out the position of the visitors exploring the museum. Since beacons are wireless, they were installed without the structural hindrances in the historical museum.

iBeacon Technology with Prophets

As soon as the visitors download the app at the ticket counter and enter the courtyard with their smart device, beacon sends a message through the app and they can explore the history of the porchway through an augmented reality.

Interact and react

Once the visitors enter the room, they get alerts to interact with the artworks. When they start looking for particular works of art and reach the desired painting, iBeacon sends a confirmation through a push notification that they are standing in front of the apt painting. Thereafter, one can zoom the artworks on one’s smart device and look at the X-rays of painting. It gets more interactive when they are asked to solve few quiz questions.

Other features :-

Have a look at some of the other fascinating features:

1. The inner courtyard introduces you to the history of porchway. One can start exploring right from the painted image of 16th century to the photograph from the beginning of 19th century.

2. There are several paintings that display the portraits of Rubens’ wives and children. As a part of one of the quizzes, you are asked to place the right family member in the right place on the family tree.

3. The iBeacons of the museum merge to form a GPS system which can guide the visitors to follow a thematic route through the Rubens House.

iBeacon technology

The prophets of The Rubens House are about to upgrade the museum by using a digital and interactive layer by giving an unbelievable experience to the users! Watch out this space for more…

To make your idea in reality contact us.

Shop Owners to Benefit Big-time by Adapting ibeacon Technology!

We exist in the world of $1.2 trillion e-commerce industry. Shopping malls, stores and shops are regularly visited by the shopaholics and they are always looking for an excuse to shop till they drop. The shop owners of today are constantly evolving are on the look out for interesting apps, interactive websites and state-of-the art technology.

iBeacon for shopping mall

The brand owners have welcomed the latest technology with open arms and it wouldn’t be surprising if you get to see smart stores in the shopping malls! They are on their journey to utilize Bluetooth Low Energy appliances, also known as ‘Beacons’ which are one of the biggest models of advancement in the retail domain. These devices are developed by various IT companies and are used to identify and track the smart phone users to perfect the retail operations.

When it comes to describing the potential of these smart devices, one can fall short of words. But one thing is for sure, they are benefiting the shop and mall owners in a huge way!

Offers conveyed

These days, it is quite common to see offers overflowing in the apps of the users when they visit the stores. Brands like American Eagle Outfitters, Staples and Nordstrom utilize the mobile devices to convey their offers and examine the shopping habits of the customers. Once the customers download the compatible app, they receive a geo-fence-enabled coupon, making them reach the section of their choice.

Making the most of mapping software from Shopkick and the iPhone 5s iBeacon, American Eagle Outfitters is about to employ this technology in more than 100 of its stores so that the offers can be conveyed rightly.

Employing beacons

To give a fascinating experience to the users and advantages to the shop owners, the IT developers are putting their whole and sole into the making powerful tools and technology. They are developing mirrors and kiosks that use Kinect-type motion sensing technology. This enables the users to stand near a smart mirror and try out different clothes and products. The digital changing-room apps and smart displays can study and analyze browsing patterns and shopping habits of the customers so that they can recommend and sell products easily. Smart, isn’t it?

Know the shopper’s psychology

The technology has nailed into the user’s psychology, actions and shopping habits. For an instance, Customer visits your grocery store and app is present in their mobile. App will store the customers’ transactional history. So whenever customer visits, you can provide them with a list of data on basis of previous data.

Pertaining to the shopping list the shoppers have, they are guided to different sections of the stores.

iBeacon for shopping mall

It is now possible for the mall and shop owners to customize the lists. It is made according to the customer type like party hosts, dieters, mothers, single men etc. The ‘Heads-Up’ display provided on Google Glass, provides with an physical arrows, takes the shopper around the mall.

Giving a realistic online shopping experience

The companion apps of the store can be merge with beacon tracking. So that retailers can use it to up-sell the products to customize the shopping experience of the visitors. Moreover, stores like Macy’s in the USA, the shoppers use the ‘Shopkick app’ with the new Shop Beacon service. However, customers navigate a store with their phone. And,the app provides them with various offers through the notifications to their location.

Different departments and store types can modify  these notifications according to their needs. The customer data is studied and A/B testing is done on the e-commerce website.

There are a plethora of technologies that analyze the facial expressions, moods, genders and temperaments. As everyone’s retina is unique, the technologies will able to replace UDIDs. It won’t be surprising for the brand owners to be using the beacon technology. Since, this offers a science fiction like experience to the customers. Once the retailers start utilizing the beacon technology, they will see the magic…

Using beacon application  navigation to each store locator to create similar application send your requirements.

Apple’s iBeacon & BLE technology: Reshaping The Future of Hospitals!

The beacon technology might not have nailed it in all the domains but is surely making a mark by offering great features for hospitals. The latest technologies are transforming the bequest systems including the usage of software on smart phones, patient charts and more.

Apple_iBeaconThe professionals today are quite open to adapting iBeacon and Bluetooth low energy technology. So what does this brilliant technology offer to hospitals? Let us have a look:

a) Patient cyclopedia

Hospitals staff in today’s age is getting over the traditional patient charts and is looking for digital alternatives. Doctors and nurses can now be equipped with iPads which are connected to the hospitals network so that they can get all the information about patients. It is a great way to amalgamate patient’s information, get back the lost charts, enhance the data accuracy and secure the sensitive data.

The introduction of iBeacons has blessed the doctors with relevant patient files as soon as they enter the room so that they do not have to ask their names. It is now easy to keep the patient’s name private instead of being loud about it!

b) Lost and found

The nurses working at the hospitals will now breathe a sigh of relief! Be it machinery, patient bed or wheel chair, nothing will go missing; thanks to the ibeacon technology. Instead of spending finances on replacing the missing hospital equipment, deploy the ibeacon technology and you are done! It will be a sensible decision on your part as these devices have a long battery life. Once hospital staff inculcates beacon tagging, they will be able to locate the lost equipments instantaneously. Apart from that, managing the equipment inventory will also become as easy as a pie!

c) Spot them

Wouldn’t it be great to find the staff or the person you were looking for? iBeacon technology will help you to find the staff that is on call or working in the hospital. The nurses will now be able to reach the doctors in case of emergencies and also find the other staff members without disturbing them . Although tracking the staff might raise privacy issues, they can be lessened by modifying security controls.

d) Steer your way through

Easy navigation is probably one of the major benefits of beacon technology! When your GPS do not work in internal areas or multiple floors, beacons are a blessing in disguise. Once iBeacon technology is implemented in the hospital, it will guide the visitors and the hospital staff to reach their desired destination through a simple map. So no forgetting, where you parked your car or where your relative is admitted! Apart from this facility, the application also offers contextual information about the waiting times and gives important notices to the staff and patients.

e) Check in at ease

Automated patient check-ins will now be a reality. If the patients keep visiting the hospital for regular check ups, treatments or therapies, the application will automatically identify them and checks them in on the front desk. It will also provide the patients with information about the hospital division they should go to, the waiting time-lines and other information.

Hospital_iBeaconIt wouldn’t be surprising if you get to see the hospital staff smiling due to the lessening of painstaking and prolonged procedures! Welcome iBeacon…

For questions and queries.

iBeacon vs NFC5-Major Differences

It will not be long before Apple’s iBeacon will take over the world with its smart technology and easy payment systems. iBeacon is giving NFC5 major competition in terms of preferred use and technology.

NFC

NFC or rather Near field communication is a short range wireless technology that requires a distance of 4 cm or less to establish a connection. The users can share short data between a NFC tag and between android devices. The passive NFC devices have tags and other transmitters that send information to other similar devices without the support of a power source. While, the active devices can send and receive data and communicate well with each other along with passive devices.

Android Beams use NFC to alter bluetooth on both devices and pairs them. It can disable the bluetooth automatically on both the devices once the work has been completed. This has been used well in Samsung Galaxy device.

What are iBeacons?

Beacons is a fresh core location API in Ios7. It allows any ios devices with Bluetooth 4.0 (or BLE- Bluetooth low energy) to know where it is in relation to other such similar devices. The devices can connect with each other via iBeacons, knowing the actual location without the need of Wi-Fi or GPS technology.

Apple has come up with a smart technology for users that makes their shopping experience better. The iBeacons permits users to know about a nearby store and be guided into the store’s layout, have product information and pay it automatically through their device without standing in a queue.

Major differences between NFC and iBeacons

It would be interesting to see some major differences between iBeacon and NFC.

iBeaconNFC

OS Support Android, Windows Phone and iOs Android and Windows Phone Technology Bluetooth Low Energy Near Field Communication
Scan Distance Up to 50 m Up to 10 Cm
Manufacturer Support 10 out of 10 9 out of 10
Average Cost Estimated $ 25-50 Less than $ 1

We have seen here that iBeacon uses operating system support for Android, Windows phone and iOs, while NFC has operating system support for only Android and windows phone. While the former uses BLE technology, NFC uses near field communication.

How can iBeacons be compared to NFC in terms of distance and average costs

What is interesting is that iBeacon scans distance up to 50 m while NFC scans distance of up to 10 cm-a major difference. Besides, iBeacons currently supports all top 10 mobile manufactures while in comparison, NFC supports 9/10 mobile manufactures. NFC goes ahead of iBeacons in terms of average cost. The average cost of a NFC is less than $1 while for iBeacons, the cost goes between $ 25 to 50.

Use of iBeacons and NFC across other Platforms

iBeacons is preferable as they are an open API and have the feature of touch to configure for the Apple TV. They also support the Xbox that enable people to configure their game boxes from their iPhone. Moreover, iBeacons can be used to lock or unlock BLE compatible cars or home doors when they come within the range.

While NFC on the other hand still needs to update this kind of collective features. With BLE chips found easily in tablets, laptops and smart phones, iBeacons can utilize this to provide a secure and fast mobile payment system for the users.

However, NFC seems to be ahead in reach of mobile payments. It is integrats with major payment terminals at leading retailer joints due to contactless bank cards like VISA. The NFC payments has a support of all major mobile manufacturers except apple as well as the payment industry.

Beacons make shopping experience simple and easy

Beacon has a range of 50 meters. This helps to get that information about special offers from a shop. This in turn proves to be helpful to send a personalized message from a location and past records. It can direct a user to a particular product and make shopping very easy and fast.

In comparison, NFC has only range of 4 cm. This helps to anyone to get extra information on a specific product.

NFC tag base application development contact beacon application developer.