Beacons Based Mobile App for a cause

Beacons and BLE device nowadays have become a centre of attraction for every small businesses. The topic itself says that beacons used here is for some cause, thinking what the cause is all about? Let me take you through this cause which will just mesmerise your thoughts and leave you in deep thoughts.

  1. Poverty in India is the biggest issues. In 2015 around 12.4% people lived in poverty, a reduction from 29.8% in 2009 along with clocking the growth of 7.6% in 2015.
  2. About 16.4 % of the European population is poor, representing 22.8% of normal GDP
  3. As of 2016 year, 14.5% of people in USA are living below poverty line.
  4. The poverty line has declined to more than a half from 1.9 million in 1990 to 836 million in 2015, over the past 2 decades in Arab countries. Despite of such progress the country is making, according to UNDP between 2010 and 2012 the percentage of the population in the region making less than $1.25 a day increased from 4.1 percent to 7.4 percent.
  5. So nearly 1/2 of the world’s population, more than 3 billion people —live on less than $2.50 a day.

The cause is Poverty, a major concern of every country, state and city. Poverty,  where one is unable to suffice the basic needs from shelter to food for himself. Being homeless isn’t just easy. Being hungry is also not easy, it’s like sleep hungry and waking up hungry.

Everybody wants to help but how? Technology can help!

Everybody wants to help poor and cut out the poverty from the society but no one wants to be the first person to step out and lend the hand to poor. Isn’t it surprising that people say “Be the change you want to see”  but no one wants to be that change first. Here is the solution for that, Beacons.

How can beacon based solution can help to eradicate poverty?

The basic concept of this beacon based application is to help the poor to get his/her daily needs or the wishlist to be fulfilled. A beacon, of less range say detecting 10 meters range is given to every destitute person ( as a keychain or tag). To enroll into this service, the person has to be associated with NGO or case worker to complete the survey, for the people to reach them.

The app user can view the profile of the person along with the picture and the wish list before donating. This will happen once the poor person comes in the vicinity of the app user and the user gets the notification for it. The app user can either donate an amount towards an item in the wish list or can either donate the item itself.

Once the product is been fully funded or donated at the center, the needy person picks up the item from the respective case worker and hopefully get some additional support if needed. The app not only satisfies the short term goal of an individual but also focuses on creating more secure footing to achieve long term goals.

Now lets use our smart phones for this cause to tackle and eliminate poverty from our society.

“Are you an NGO or a Social Entrepreneur ? Do you want to know how technology can help to find a right solution for right cause? Letsnurture always looks forward and is ready to help in this case. “

How can Beacons help a business to reach a substantial audience

According to the ABI Research’s forecast, 400 million beacons will be deployed by 2020.

The beacon based solutions allow the exchange of data between the beacon and the smartphones via Bluetooth Low Energy Protocol. Beacon based solutions will revolutionise most industries across the globe.

Beacon based solution for retail industry

We see the typical hoardings that call us out for a legit discount that a store offers. It sure attracts the customers, but what about the people who are engaged on their smartphones. For such people, beacon based solutions prove to be an entire new way to attract them towards your availed offers. A notification on their cell phones through a mobile application can make them look away from the phone activity and divert their attention to your business.

Moreover, the the banners often tend to unstick to the walls after a while which makes it non-visible for the passers-by. It, however, occupies unnecessary space which can be utilised for displaying the products in your store.

According to the statistics, beacon-triggered offers drive 60% more customer engagement in-store. Beacons help the business to connect to a customer at multiple points of sales.

Retail chains and supermarkets like Carrefour, Woolworths, Tesco and many more are using proximity marketing campaigns to serve their customers. The value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 was $4.1 billion.

Few of the features that made these retailers out stand the crowd are:

  1. Sending Push Notifications to the passers-by for availing their offers or for new arrivals and more.
  2. Triggering a message to a consumer that is in-store to pick up an online or mobile order.
  3. Sending mobile coupons while in the proximity.

Check-in at the airport made easy

Long lines for check-in has always troubled frequent flyers. This also has created chaos for the airport management, especially at the times of flight delays. This chaos has resulted into negative feedback towards the airlines and the airport. Few of the airports provide good hospitality at situations like these. But they fail to satisfy the requirements of the travellers.

Few of the major airports have leveraged the beacon based solutions to give their flyers a new experience of customer service. This implementation of the beacon based solution helped them with new strategies for customer retention.

The GVK Chhatrapati Shivaji International Airport (CSIA) in India has taken passenger experience to the next level by implementing advanced airport navigation app supported through beacon based technology and Augmented Reality. Furthermore, Virgin Atlantic leveraged iBeacons along with software and mobile application to send its Heathrow passengers communicative notifications, which can facilitate the passengers for easy check-in without making them wait in the long queue.

Few of the features that beacon based solutions that can help the airport management to stay ahead are:

  1. Guiding passengers along common navigation paths such as public transport points, check-in counters, immigration, boarding/arrival gates and baggage claim areas.
  2. Sending real-time notifications about flight schedules, baggage claim and boarding gates.
  3. Allow passengers to easily look up any section, store or restaurant at the airport with just one click.
  4. Sending personalised welcome message to passengers when they arrive at the airport lounge.
  5. helping in precise staff allocation with accordance to the crowd at the terminal.

Leveraging beacon based solutions for tourism industry

People have observed a manual at the front desk that asks them to write down their contact details for sending messages about new offers or services in future. However, not every individual would be willing to write down their personal details. On the other hand, beacon based solutions eliminates this by a secure method to keep a track record of the customers.

Even with a guide in place, it is difficult to cater multi-lingual audience. The beacon based solutions can eliminate the need of a guide. Moreover, by implementing the feature of audio/video or a written description of the art in multi-language, the task of the management would become easy.

Beacons help unguided tours possible with ease. Philips Museum, Eindhoven, The Netherlands has implemented beacon based solution to enhance the interactivity. The attractions can be embedded with beacon based solutions to analyse the footfalls and also to notify
the audience about the place, history and location.

Few of the major features that a beacon based solution can offer to cater the audience for a better customer satisfaction are:

  1. Alerting the tourists about information on the history of the place.
  2. Triggering messages about the transportation schedules, weather updates and public services in multiple languages.
  3. Analysing the peak hour and top performing art or place to allocate the duties of various departments accordingly.

Fostering hospitality industry

Hospitality industry faces the same difficulty as the airports while the season says ‘vacation time’. However, too much crowd at the check-in counter creates chaos for the management. At times, the delivery of laundry and food ordered from the associated restaurants are delayed because of the rush. However, this situation can be easily fathomed by adopting beacon based solutions.

In fact, the retail stores, hotels and restaurants can use beacons to notify their customer about any on-going offers or merely about the specials that their restaurants offer. They can also analyse the data about their customer for building better relationship and happy customer base.

Marriott hotels implanted beacons to get feedback on their services in real-time and understand and serve their customers better. Starwood Hotels & Resorts has tested beacon based solutions in two of its properties. Moreover, the guests will receive a virtual key on their smartphone through a mobile application that allows them to unlock their room’s door by tapping a button.

Few of the benefits to render from the beacon based solutions are:

  1. Communicating route maps to key-less entry,
  2. Real-time feedback sharing.
  3. Sending a ‘check-in’ push notification on the hotel app for a digital check-in.
  4. Providing access to the in-room controls through a mobile app like AC, TV, lights, etc.

LetsNurture has been working on beacon based solutions and is able to provide good solutions to the clients. We have developed beacon based mobile application for smart museum that enables the users to get notified about the art and also allow the museum management to strengthen customer engagement. If you are looking for a similar solutions for your brand, please feel free to contact us on

Travel Companies to Enhance the Customers’ Travel Experience through Beacons!

Enhancement in mobile technology has forced the marketing companies to change their strategies to attract more customers. These days, several people use mobile for online shopping, booking for movie tickets, air tickets etc. Moreover, beacon technology has made its mark in the retail market and now it is used at airports, cafes, restaurants etc. In addition to this, the travel companies all over the world have started using beacons to enhance the customers’ travel experience.

Beacon app – A perfect guide:

With the improvisation in the technology, beacon apps are considered as a perfect guide to navigate the customers to their desired place. Zoo leverages beacons to find different spots all over the place to find a specific animal. Similarly, airports uses beacons to navigate passengers.

Now let us see how travel firms use the beacon technology:

Sending offers bang on time:

As a travel firm owner, if you are not able to deliver messages bang on time, it’s useless. In this competitive world, it is very important to send the messages so that passengers can get the best out of it. With the apps developed through beacon BLE app development, it is now possible for the firms to send the offers at the right time.

Up gradation offers:

Beacons are very smart. As soon as the passenger passes the security check, they receive the up gradation offers on their beacon app. Offers such as seat upgrades from economy to business class with flat discounts can help the passengers to upgrade the class.

Navigation at its best:

You might have heard about the navigation process for the passenger that enters the airport. But what about the passengers that depart form the terminals? Beacon apps navigate the passengers to the place where they can avail a taxi. Navigating the passengers on arrival and departure especially is the best feature of beacon technology.

Besides this, there is equal importance for the travel booking app development and the beacon integration in it. Looking forward to get a travel or beacon app for your firm? Get a quote today.

The Range And Extensiveness of Beacons You Might Be Unaware of!

Beacons are like unsung heroes! People have no idea about the promising future it might provide with. It is a Bluetooth enabled device that works on low energy and transmits signals to the beacon app in your smartphone with useful information. Most of the retailers are testing the beacon technology in their stores to make the customers know about their products and discount offers. But do you know the range at which these beacons stop working or the point from where they start emitting signals? If not, read the below points to know more:

Range of Beacon:

Beacon starts transmitting Bluetooth signals from 2 centimeters and the maximum limit is 70 metres. The zones are classified according to the distance, they are 5 metres named as immediate, 20 metres as near, 30 meters is considered to be far. However, the maximum range is 70 metres in some cases, it might be in reach every time.

Beacon CMS to determine distance:

Campaign Management System (CMS) is capable of triggering the distance of the customers’ smartphones. With this, the retailers can trigger the message to any customer within the zone.  Campaign Management System helps to tailor Messaging with respect to the incoming of the customers in the stores.

Designed for indoors & outdoors:

Whether you use the beacons indoors or outdoors, the extent of the beacon will remain the same. The expanse doesn’t affect the signal transmission of the beacon to the smartphone. So it’s up to you that where and how you use this technology.

Beacon in shopping mall
This is all about the range of Beacon. Talking about its battery, it lasts for 2 years and you can also check the levels of the battery by Campaign Management System. Due to its longer battery life and limits, retail stores leverages its use.

Beacon App Crafters

When it comes to developing apps for beacons, there are many firms all around the world. But very few of them are reliable and Lets Nurture is one of them. It is an beacon app development company and looking forward to build beacon apps for retailers. If you are looking for any kind of information or want to develop beacon app for your retail store, do not hesitate to contact us at any point of time!

Shop Owners to Benefit Big-time by Adapting ibeacon Technology!

We exist in the world of $1.2 trillion e-commerce industry. Shopping malls, stores and shops are regularly visited by the shopaholics and they are always looking for an excuse to shop till they drop. The shop owners of today are constantly evolving are on the look out for interesting apps, interactive websites and state-of-the art technology.

iBeacon for shopping mall

The brand owners have welcomed the latest technology with open arms and it wouldn’t be surprising if you get to see smart stores in the shopping malls! They are on their journey to utilize Bluetooth Low Energy appliances, also known as ‘Beacons’ which are one of the biggest models of advancement in the retail domain. These devices are developed by various IT companies and are used to identify and track the smart phone users to perfect the retail operations.

When it comes to describing the potential of these smart devices, one can fall short of words. But one thing is for sure, they are benefiting the shop and mall owners in a huge way!

Offers conveyed

These days, it is quite common to see offers overflowing in the apps of the users when they visit the stores. Brands like American Eagle Outfitters, Staples and Nordstrom utilize the mobile devices to convey their offers and examine the shopping habits of the customers. Once the customers download the compatible app, they receive a geo-fence-enabled coupon, making them reach the section of their choice.

Making the most of mapping software from Shopkick and the iPhone 5s iBeacon, American Eagle Outfitters is about to employ this technology in more than 100 of its stores so that the offers can be conveyed rightly.

Employing beacons

To give a fascinating experience to the users and advantages to the shop owners, the IT developers are putting their whole and sole into the making powerful tools and technology. They are developing mirrors and kiosks that use Kinect-type motion sensing technology. This enables the users to stand near a smart mirror and try out different clothes and products. The digital changing-room apps and smart displays can study and analyze browsing patterns and shopping habits of the customers so that they can recommend and sell products easily. Smart, isn’t it?

Know the shopper’s psychology

The technology has nailed into the user’s psychology, actions and shopping habits. For an instance, Customer visits your grocery store and app is present in their mobile. App will store the customers’ transactional history. So whenever customer visits, you can provide them with a list of data on basis of previous data.

Pertaining to the shopping list the shoppers have, they are guided to different sections of the stores.

iBeacon for shopping mall

It is now possible for the mall and shop owners to customize the lists. It is made according to the customer type like party hosts, dieters, mothers, single men etc. The ‘Heads-Up’ display provided on Google Glass, provides with an physical arrows, takes the shopper around the mall.

Giving a realistic online shopping experience

The companion apps of the store can be merge with beacon tracking. So that retailers can use it to up-sell the products to customize the shopping experience of the visitors. Moreover, stores like Macy’s in the USA, the shoppers use the ‘Shopkick app’ with the new Shop Beacon service. However, customers navigate a store with their phone. And,the app provides them with various offers through the notifications to their location.

Different departments and store types can modify  these notifications according to their needs. The customer data is studied and A/B testing is done on the e-commerce website.

There are a plethora of technologies that analyze the facial expressions, moods, genders and temperaments. As everyone’s retina is unique, the technologies will able to replace UDIDs. It won’t be surprising for the brand owners to be using the beacon technology. Since, this offers a science fiction like experience to the customers. Once the retailers start utilizing the beacon technology, they will see the magic…

Using beacon application  navigation to each store locator to create similar application send your requirements.

Apple’s iBeacon & BLE technology: Reshaping The Future of Hospitals!

The beacon technology might not have nailed it in all the domains but is surely making a mark by offering great features for hospitals. The latest technologies are transforming the bequest systems including the usage of software on smart phones, patient charts and more.

Apple_iBeaconThe professionals today are quite open to adapting iBeacon and Bluetooth low energy technology. So what does this brilliant technology offer to hospitals? Let us have a look:

a) Patient cyclopedia

Hospitals staff in today’s age is getting over the traditional patient charts and is looking for digital alternatives. Doctors and nurses can now be equipped with iPads which are connected to the hospitals network so that they can get all the information about patients. It is a great way to amalgamate patient’s information, get back the lost charts, enhance the data accuracy and secure the sensitive data.

The introduction of iBeacons has blessed the doctors with relevant patient files as soon as they enter the room so that they do not have to ask their names. It is now easy to keep the patient’s name private instead of being loud about it!

b) Lost and found

The nurses working at the hospitals will now breathe a sigh of relief! Be it machinery, patient bed or wheel chair, nothing will go missing; thanks to the ibeacon technology. Instead of spending finances on replacing the missing hospital equipment, deploy the ibeacon technology and you are done! It will be a sensible decision on your part as these devices have a long battery life. Once hospital staff inculcates beacon tagging, they will be able to locate the lost equipments instantaneously. Apart from that, managing the equipment inventory will also become as easy as a pie!

c) Spot them

Wouldn’t it be great to find the staff or the person you were looking for? iBeacon technology will help you to find the staff that is on call or working in the hospital. The nurses will now be able to reach the doctors in case of emergencies and also find the other staff members without disturbing them . Although tracking the staff might raise privacy issues, they can be lessened by modifying security controls.

d) Steer your way through

Easy navigation is probably one of the major benefits of beacon technology! When your GPS do not work in internal areas or multiple floors, beacons are a blessing in disguise. Once iBeacon technology is implemented in the hospital, it will guide the visitors and the hospital staff to reach their desired destination through a simple map. So no forgetting, where you parked your car or where your relative is admitted! Apart from this facility, the application also offers contextual information about the waiting times and gives important notices to the staff and patients.

e) Check in at ease

Automated patient check-ins will now be a reality. If the patients keep visiting the hospital for regular check ups, treatments or therapies, the application will automatically identify them and checks them in on the front desk. It will also provide the patients with information about the hospital division they should go to, the waiting time-lines and other information.

Hospital_iBeaconIt wouldn’t be surprising if you get to see the hospital staff smiling due to the lessening of painstaking and prolonged procedures! Welcome iBeacon…

For questions and queries.

iBeacon vs NFC5-Major Differences

It will not be long before Apple’s iBeacon will take over the world with its smart technology and easy payment systems. iBeacon is giving NFC5 major competition in terms of preferred use and technology.


NFC or rather Near field communication is a short range wireless technology that requires a distance of 4 cm or less to establish a connection. The users can share short data between a NFC tag and between android devices. The passive NFC devices have tags and other transmitters that send information to other similar devices without the support of a power source. While, the active devices can send and receive data and communicate well with each other along with passive devices.

Android Beams use NFC to alter bluetooth on both devices and pairs them. It can disable the bluetooth automatically on both the devices once the work has been completed. This has been used well in Samsung Galaxy device.

What are iBeacons?

Beacons is a fresh core location API in Ios7. It allows any ios devices with Bluetooth 4.0 (or BLE- Bluetooth low energy) to know where it is in relation to other such similar devices. The devices can connect with each other via iBeacons, knowing the actual location without the need of Wi-Fi or GPS technology.

Apple has come up with a smart technology for users that makes their shopping experience better. The iBeacons permits users to know about a nearby store and be guided into the store’s layout, have product information and pay it automatically through their device without standing in a queue.

Major differences between NFC and iBeacons

It would be interesting to see some major differences between iBeacon and NFC.


OS Support Android, Windows Phone and iOs Android and Windows Phone Technology Bluetooth Low Energy Near Field Communication
Scan Distance Up to 50 m Up to 10 Cm
Manufacturer Support 10 out of 10 9 out of 10
Average Cost Estimated $ 25-50 Less than $ 1

We have seen here that iBeacon uses operating system support for Android, Windows phone and iOs, while NFC has operating system support for only Android and windows phone. While the former uses BLE technology, NFC uses near field communication.

How can iBeacons be compared to NFC in terms of distance and average costs

What is interesting is that iBeacon scans distance up to 50 m while NFC scans distance of up to 10 cm-a major difference. Besides, iBeacons currently supports all top 10 mobile manufactures while in comparison, NFC supports 9/10 mobile manufactures. NFC goes ahead of iBeacons in terms of average cost. The average cost of a NFC is less than $1 while for iBeacons, the cost goes between $ 25 to 50.

Use of iBeacons and NFC across other Platforms

iBeacons is preferable as they are an open API and have the feature of touch to configure for the Apple TV. They also support the Xbox that enable people to configure their game boxes from their iPhone. Moreover, iBeacons can be used to lock or unlock BLE compatible cars or home doors when they come within the range.

While NFC on the other hand still needs to update this kind of collective features. With BLE chips found easily in tablets, laptops and smart phones, iBeacons can utilize this to provide a secure and fast mobile payment system for the users.

However, NFC seems to be ahead in reach of mobile payments. It is integrats with major payment terminals at leading retailer joints due to contactless bank cards like VISA. The NFC payments has a support of all major mobile manufacturers except apple as well as the payment industry.

Beacons make shopping experience simple and easy

Beacon has a range of 50 meters. This helps to get that information about special offers from a shop. This in turn proves to be helpful to send a personalized message from a location and past records. It can direct a user to a particular product and make shopping very easy and fast.

In comparison, NFC has only range of 4 cm. This helps to anyone to get extra information on a specific product.

NFC tag base application development contact beacon application developer.

iBeacon in Banks can save your Precious time!

Working on Bluetooth Low Energy (BLE), iBeacons can combine mobile and physical channels that will enable banks to send notifications directly to the customer’s smartphone. The notifications can be regarding promotions, offers or coupons and will be received by the customer when he/ she has downloaded the bank’s mobile application and walks into the bank.

The technology aims to provide a continuous flow of relevant information. This help users depending on their precise location in the bank, near the bank or at an ATM. Technologies such as QR codes and NFC can take up some or lot of your time and can also be less accurate. So, iBeacon technology hits bull’s eye. A similar optional service was announced this February by the Australian bank, Westpac. iPhone and Android users should be able to receive various notifications on their devices.

At an estimate, humans have over 200 million phones! However, with credit unions and banks already trying hard to improve branch banking economics. Moreover, the integration of iBeacon in bank processes could deliver personal services for every individual entering the bank.

How iBeacon Technology proves helpful for Banks?

Some potential things that can make going to banks a lot easier with iBeacon technology are:

  • A welcome notification and a list of services the bank offers, along with directions or a map
  • As soon as a customer enters, bank staff can receive alerts regarding the customer’s account and transaction history
  • Customers can be provided a waiting time for services they wish to avail
  • Customers can receive personal messages depending upon their account activity or location within the bank. Take an instance, receiving messages on transferring funds easily when they are standing near the cash deposit counter

iBeacon technology is definitely here to stay. Only time will tell what other advancements we make in the fields of science and technology! For such application development contact us.