How can Beacons help a business to reach a substantial audience

According to the ABI Research’s forecast, 400 million beacons will be deployed by 2020.

The beacon based solutions allow the exchange of data between the beacon and the smartphones via Bluetooth Low Energy Protocol. Beacon based solutions will revolutionise most industries across the globe.

Beacon based solution for retail industry

We see the typical hoardings that call us out for a legit discount that a store offers. It sure attracts the customers, but what about the people who are engaged on their smartphones. For such people, beacon based solutions prove to be an entire new way to attract them towards your availed offers. A notification on their cell phones through a mobile application can make them look away from the phone activity and divert their attention to your business.

Moreover, the the banners often tend to unstick to the walls after a while which makes it non-visible for the passers-by. It, however, occupies unnecessary space which can be utilised for displaying the products in your store.

According to the statistics, beacon-triggered offers drive 60% more customer engagement in-store. Beacons help the business to connect to a customer at multiple points of sales.

Retail chains and supermarkets like Carrefour, Woolworths, Tesco and many more are using proximity marketing campaigns to serve their customers. The value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 was $4.1 billion.

Few of the features that made these retailers out stand the crowd are:

  1. Sending Push Notifications to the passers-by for availing their offers or for new arrivals and more.
  2. Triggering a message to a consumer that is in-store to pick up an online or mobile order.
  3. Sending mobile coupons while in the proximity.

Check-in at the airport made easy

Long lines for check-in has always troubled frequent flyers. This also has created chaos for the airport management, especially at the times of flight delays. This chaos has resulted into negative feedback towards the airlines and the airport. Few of the airports provide good hospitality at situations like these. But they fail to satisfy the requirements of the travellers.

Few of the major airports have leveraged the beacon based solutions to give their flyers a new experience of customer service. This implementation of the beacon based solution helped them with new strategies for customer retention.

The GVK Chhatrapati Shivaji International Airport (CSIA) in India has taken passenger experience to the next level by implementing advanced airport navigation app supported through beacon based technology and Augmented Reality. Furthermore, Virgin Atlantic leveraged iBeacons along with software and mobile application to send its Heathrow passengers communicative notifications, which can facilitate the passengers for easy check-in without making them wait in the long queue.

Few of the features that beacon based solutions that can help the airport management to stay ahead are:

  1. Guiding passengers along common navigation paths such as public transport points, check-in counters, immigration, boarding/arrival gates and baggage claim areas.
  2. Sending real-time notifications about flight schedules, baggage claim and boarding gates.
  3. Allow passengers to easily look up any section, store or restaurant at the airport with just one click.
  4. Sending personalised welcome message to passengers when they arrive at the airport lounge.
  5. helping in precise staff allocation with accordance to the crowd at the terminal.

Leveraging beacon based solutions for tourism industry

People have observed a manual at the front desk that asks them to write down their contact details for sending messages about new offers or services in future. However, not every individual would be willing to write down their personal details. On the other hand, beacon based solutions eliminates this by a secure method to keep a track record of the customers.

Even with a guide in place, it is difficult to cater multi-lingual audience. The beacon based solutions can eliminate the need of a guide. Moreover, by implementing the feature of audio/video or a written description of the art in multi-language, the task of the management would become easy.

Beacons help unguided tours possible with ease. Philips Museum, Eindhoven, The Netherlands has implemented beacon based solution to enhance the interactivity. The attractions can be embedded with beacon based solutions to analyse the footfalls and also to notify
the audience about the place, history and location.

Few of the major features that a beacon based solution can offer to cater the audience for a better customer satisfaction are:

  1. Alerting the tourists about information on the history of the place.
  2. Triggering messages about the transportation schedules, weather updates and public services in multiple languages.
  3. Analysing the peak hour and top performing art or place to allocate the duties of various departments accordingly.

Fostering hospitality industry

Hospitality industry faces the same difficulty as the airports while the season says ‘vacation time’. However, too much crowd at the check-in counter creates chaos for the management. At times, the delivery of laundry and food ordered from the associated restaurants are delayed because of the rush. However, this situation can be easily fathomed by adopting beacon based solutions.

In fact, the retail stores, hotels and restaurants can use beacons to notify their customer about any on-going offers or merely about the specials that their restaurants offer. They can also analyse the data about their customer for building better relationship and happy customer base.

Marriott hotels implanted beacons to get feedback on their services in real-time and understand and serve their customers better. Starwood Hotels & Resorts has tested beacon based solutions in two of its properties. Moreover, the guests will receive a virtual key on their smartphone through a mobile application that allows them to unlock their room’s door by tapping a button.

Few of the benefits to render from the beacon based solutions are:

  1. Communicating route maps to key-less entry,
  2. Real-time feedback sharing.
  3. Sending a ‘check-in’ push notification on the hotel app for a digital check-in.
  4. Providing access to the in-room controls through a mobile app like AC, TV, lights, etc.

LetsNurture has been working on beacon based solutions and is able to provide good solutions to the clients. We have developed beacon based mobile application for smart museum that enables the users to get notified about the art and also allow the museum management to strengthen customer engagement. If you are looking for a similar solutions for your brand, please feel free to contact us on info@letsnurture.com.

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