Beacon Enabled “XXXX GOLD” Cap set to make Ashes Super Special

Australia’s beer company – XXXX GOLD will be offering fans something extra special during the Magellan Ashes Series. To reward fans for coming together right across Australia with the release of The Goldie – a tech enabled cricket cap using a beacon, as the weather warms during this summer.

Each Goldie cap is equipped with a tiny beacon designed to bring people together using an iBeacon, which can detect other Goldies close by, through mobile app. Each time fans connect with two or more mates wearing their Goldies, they each have the chance to win a share of 6000 cricket-related prizes valued at $350,000. The more times fans catch up wearing their Goldies and show their support for the Aussie cricket team, the more chances they have to win.

Similarly, you can also keep your business ahead by implementing Beacon for your brand marketing in an effective way with series of Beacon enabled solutions and wearables such as:

and much more- all using beacon

If you are looking for such related solutions, if you want to increase your brand value, market it in the most efficient manner and engage more consumers, then LetsNurture team will help you in implementing your business situation into technical solution with best mobile apps and Beacon Integrated Solution, providing on-going assistance and implementing Beacon technology at your business premises.

RFID vs BLE: What to choose for asset tracking?

The future plans for beacon technology integration is trailing in popularity behind online basket comparison (42%), in-store Wi-Fi (54.3%), scan-and-go (59.3%) in-store bookmarking (62.8%). – Statista.


If you are into asset tracking technology, you will narrow your preferences into two major technologies – Bluetooth Low Energy (BLE) and radio-frequency identification (RFID). BLE solutions, however, have evolved over the years to be a precision inducing solution for asset tracking.

RFID solution comprises of tags, readers and software. The RFID tags are used to locate assets while the readers is a device used to gather information from an RFID tag, which is used to track individual objects. And a software is meant to compile the data from the reader and share it with the user. BLE solution used beacons and a mobile app or a software. Beacons are used to locate the asset and send the signal to the server. A mobile app or a software then interprets the signal to the user.

Current asset tracking methods and tools

Passive RFID:

These tags only work at very close range. While they do broadcast their location information, it has a very short range. Therefore, a scanner must be brought close to the tag in order to register and record presence. Hence, it isn’t ideal for asset tracking.


It doesn’t require interactions or active scanning. It has a capability to deliver information on real time. Significantly, BLE solution is capable of serving several use cases simultaneously.

What makes BLE solution an ideal technology for asset tracking over RFID?

Precise location identification

With beacons you can get to 5m accuracy both indoor and outdoor (depending on the environment). The typical accuracy of RFID is very low compared to beacons.


Beacons and RFID devices cost almost the same. However, BLE solution for asset tracking needs no other expensive readers. By installing a mobile app on the phones of the factory staff, you turn them into readers and save the amount that you’d normally need to spend if you go with active RFID.

Automatic scan and position update

Unlike passive RFID and barcodes, you don’t require to manually scan a tag to update an asset’s location. The mobile devices identify a beacon in range automatically via an app when the users get in the proximity of the beacons attached to the assets.

Use cases of BLE solution for asset tracking in various industries



Essential BLE use cases in manufacturing industry include tracking of the logistics, employee and equipment.

BLE solutions help with intralogistics and tracking assets that haven’t yet reached the assembly line. BLE solutions help prevent the missing of any assets or equipment with precision tracking. Asset theft or misplacement can be a huge setback for manufacturing industry which can be solved by implementing BLE solution. The users can receive an alert if the asset is moved beyond the rage. Hence, active tracking from beginning to end is used to erase a substantial amount of inefficiency.



BLE solution can benefit the logistics and transport industry by increasing effective storage, powering data analytics, and decreasing shipping mistakes.

BLE solution enables the users to track assets with ease and reliability which ultimately enhances the increased flexibility. The shipments or assets to be delivered can be easily found and optimized as more data like location is collected in real-time.



BLE solutions for healthcare improves the following operations:

  1. Effective tracking of medical devices
  2. patient tracking
  3. Automated medical record access
  4. Handling staff allocation

Business Services

The BLE solutions can be used in offices for the following purposes:

  1. Employee tracking
  2. Tracking office assets such as laptops and storage devices
  3. Automated login and logout time of employees

BLE solutions for office purpose are more affordable, practical, and scalable.

Bluetooth 5: the future of asset tracking


Below are the Bluetooth 5.0 enhancement:


  1. 4 times the range
  2. 800% more broadcast messaging capacity
  3. 2 times the speed

With the latest Bluetooth 5.0, BLE solutions have become more reliable for asset tracking. At LetsNurture, we believe that beacons are a step towards a future where assets will track themselves and tell you where they are just like an individual.

With our unique asset tracking solution, we are adhering the technological advancements by implementing BLE solutions. If you have any further query or would like to discuss this further, we would be glad to have a discussion with you. Please write to us at

BLE Solutions: New age security for homes and offices

Imagine, your cousin arrives at your home couple of hours early, but you’re stuck at work with prospect of getting home for hours. Your neighbor has a spare key but they aren’t at home either. It’s snowing outside, and your cousin’s taxi is long gone. Lately, there was very little that could be done to help in such situation. But thanks to a iBeacon-powered home automation solution, potentially controlled by you from your smartphone, your cousin can gain entry while keeping your home safe and secure.

How Do Smart Locks And Bluetooth enabled Beacons Keep Your Home Safe?


Smart locks with iBeacon solutions keep your home safe in numerous ways, and Bluetooth technology has a major role to play in all of these variations. First, Bluetooth is in use in so many different products, as compared to competing technologies. Almost every smartphone comes equipped with iBeacon, and the same can be said for the vast majority of smart devices on the market. With so many smart devices being capable of using and communicating with beacon, it makes it much easier for homeowners to integrate their smart locks with other smart devices. This casts a much wider safety net, which will help keep homeowners safe.

Also, in comparison to smart locks and smart devices that run solely on Wi-Fi connectivity or other similar protocols, Bluetooth devices are much safer, especially with the advent of the low energy feature of iBeacon. Smart locks and smart devices with these capabilities do not have to be constantly connected to the Internet, which drastically reduces the chances of someone hacking into your home. In addition to this, they operate with the minimal use of power, which in turn makes them long lasting and efficient. These two features go hand in hand to make it nearly impossible for someone to infiltrate your network. Bluetooth enabled iBeacon transmissions are also done through adaptive frequency hopping. This doubly ensures that the proper transmissions are being sent from one point to another without any external interference.

The main flaw of iBeacon transmission over ad hoc networks is the lack of network access control, however, this issue is nullified by authentication methods that make sure that only

The main flaw of Bluetooth enabled iBeacon transmissions over ad hoc networks is the lack of network access control, however, this issue is nullified by authentication methods that make sure that only authorized ‘nodes’ can inject traffic into a network. In this case, your smartphone would be the authorized node attempting to communicate with your smart lock.

Reach us to Know more


LetsNurture is the leading IT service provider having years of experience of website development and application development. Moreover, we believe that BLE solutions are taking the world by storm. Then, why not share your thoughts with us on iBeacon solutions or approach us for your requirements? Get a free quote from us or write to us

Columbus State University Activates New iBeacon Technology to Aid Student Safety Efforts

Beacon app development is a proven mettle for state-of-the-art technologies within the limited period of time. Let’s see how Beacon based solutions are the pertinent source for enhancing the the field of Education.

Columbus State University has teamed up with Piper Networks to create a campus safety tool for students. The partners have deployed a network of wireless Bluetooth beacons across campus that can help students feel safer and more connected.

By utilizing iBeacon app development, the university made the University Police accessible to the CSU students. If the students should have a safety concern or want to report suspicious behavior, this app allows anyone to call campus police directly or text the police with their accurate location data based on the nearest iBeacon’s unique number.

Beacon app development for the ‘Safe Campus’ Program

“The Safe Campus program provides an easy way for officials to accurately and rapidly assist the students, even if they are not sure of their exact location,” said Mark Lott, interim chief of University Police. “This technology is another layer that we can add onto the many things we undertake on a daily basis to help our students and employees feel safe.”

Columbus recently became the world’s most fully deployed iBeacon city with over 1,250 beacons and 85+ businesses and organizations using the beacon app to share messages that include simple text notifications, Piper-only specials, photos, videos, links to websites or social media, and even Apple Passes.

Interim chief of University Police, Mark Lott, says, “The Safe Campus program provides an easy way for officials to accurately and quickly dispatch assistance to the student, even if the student is not sure of their exact location.”

Mark Lott says, “This technology is another layer that we can add onto the many things we undertake on a daily basis to help our students and employees feel safe.”

Campus safety and support with beacon app development

Apart from the safety measures, there are other benefits of beacon app development that enhances the Campus operations.

  1. Enhancing the campus navigation
  2. Automatic check-in for class attendance
  3. Professors can create polls and share information easily for specific students
  4. Students can share the assignments with students in the close proximity

Read more benefits of beacon app development in the education industry

Reach to us to get a peerless proximity solution

Are you a university administrator interested in working with beacons and have more questions about how universities use beacons? We’re always open to chat! Write an email to us at

Beacon Based Solution for Your Marketing Needs

Imagine this, you’re walking on street, going for work. As you work your way, your cell phone vibrates and a distinguishable ring sounds off.

You immediately check your phone to see that you’ve received a notification from the shop nearby, offering you a 25% discount on your purchase. Your face lights up with excitement with that little voice in your heading saying, “how did they know I was here?”

Has this ever happened to you before?

With users moving to mobile devices, marketers and retailers need to recognize the importance and growth of technology. In addition to applications and e-mails, the modern consumer is well aware of all the ways they can score deals, buy products or more importantly, learn about the product. With iBeacon mobile app development leveraging BLE technology, this is becoming surreal.

“Internet of things is becoming a reality in today’s world. “

How BLE/ iBeacon based Marketing works resulting in Smart Retailing?

A small, battery powered ibeacon is installed throughout a location that emits a Bluetooth signal known as BLE (Bluetooth Low Energy). Once the beacons are set-up, mobile devices will pick up the signal when in proximity to them and a notification will be sent immediately to the mobile device with a distinct message. The design is simple yet effective.

iBeacon based proximity marketing offers companies unique and interesting ways to engage with customers through BLE technology and iBeacon mobile apps. Consumers then receive a customized user experience including suggestions, discounts and more. In order to attract customers, brands are willing to try new marketing techniques.

iBeacon mobile app solutions for Enhanced Customer Engagement

The interaction between retailers and consumers offered by ibeacons came at the perfect time. The consumers are more than willing to use mobile devices as means to integrate their shopping experiences. Either by sharing their experiences or getting perks, consumers want to use their mobile devices at the store. Retailers should understand that success of beacon based marketing depends on the additional values offered to consumers.

The more a brand interacts with consumers, the higher the chance for consumer to be engaged with them. This results to our hypothesis that iBeacon mobile application development can increase customer retention and patronage. So when you relate it to beacon marketing, that engagement from a brand not only multiples, it can offer a whole new experience to the consumer and add another channel to interact with.

Leveraging BLE/ iBeacon mobile app development, brands can offer deals, tailor their suggestions and offer incentives to purchase merchandise for in-store consumers thus making shopping experience unique and interactive.

Time to invest in iBeacon mobile solutions for marketing and sales

Information from ibeacons can provide organizations with the same physical personalization and targeting advantages they already have online.

“If you know customers spend a great deal of time in this store versus another store, and this product grouping versus another, you might do some retargeting across one of your ad networks, or maybe in your app” as a result of that knowledge, according to Leddy. iBeacons can help gain more detailed customer insights. For example, retailers can have better sense of how long customers spend on average in their stores, and in which aisles.

Retailers are likely to get the attention they want for their marketing messages when they use ibeacons based solutions. And the geo-targeted messages ibeacons transmit can increase the “open rate” of mobile marketing messages significantly.

Benefits of iBeacon App Development:

Benefits of Beacon Technology to boost the businesses are seamless. Let us have a quickie on how it symbolises the concept of Smart retailing.

Shopping Malls -:

    • You walk into your local grocery store and your phone buzzes, but this time it’s not a text message, it’s a welcome message from the store, delivered through an iBeacon mobile application you downloaded months ago and likely haven’t used since.

Whether it’s a simple welcome message, a coupon or a promotion, retailers are increasingly trying to engage customers by communicating with them via their downloaded apps, their location and even their digital shopping lists.

Benefits of Smart Retailing -:

  • Cost-effective and Easy to Adopt
  • Effective Advertising Tool
  • Boosts the Power of Personalization
  • Increases Application Engagement and Retention
  • Provides Insightful Data

iBeacons can be used to enhance a real life experience with relevant information, this adds the factor of personalization and convenience boosting the loyalty of the brand to generate more revenue.

How Let’s Nurture can help for BLE/ iBeacon mobile app development?

The best iBeacons and IoT app development company in Ahmedabad, India; Let’s Nurture has been providing unparalleled end-to-end BLE/ iBeacon app development solutions. Specialized in IoT app development, Let’s Nurture has proficient iBeacon app developers working under the same roof at its ODC in Ahmedabad, who have developed their own iBeacons and have installed more than 120  iBeacon till the date by working on 27+ iBeacon app development projects.

If you are a retailer and wish to know more about our Smart Retailing Solutions, get in touch with our iBeacon developers now. You may also call us on +1-631-954-6922.

Beacon based solutions entering the Education Campus

The technology in the digital world has boosted many sectors including retail and travel. Beacon based solutions are proven mettle for state-of-the-art technologies within the limited period of time. Let’s see how Beacons based solutions are the pertinent source for enhancing the life on education campuses.

Simplifies the Campus Navigation

Implementing BLE devices at different locations on campus can make campus tour interactive & way more easy for parents or visitor. Imagine if Parents or visitor is entering into campus, no one will have to keep asking for location or keep looking for sign boards to reach to the right location. Students can be guided to the right location for their classes & labs without sticking paper prints or wooden boards everywhere. Digitizing this entire campus using BLE based mobile application can reduce the huge amount of cost overhead on administration.

Campus Administration at another level.

Based on the location specific data campus can manage the staff & administration. As well as based on the BLE based information distribution campus can stay engaged with every individual on the campus at any time.

Simplifies Events Registration and handling Long Queues

Be it annual function, sports day, debates, farewells and much more, any educational institute has to face one thing in common – rush. To direct the traffic, to display the event specific information.

Leverages In-Class understanding

In-class experience plays the major role between the student and the professor. If it is optimally managed, then it is sure for seamless and successful campus management. IoT Solutions play crucial role through educational content on mobile apps, taking attendance through digital media, appropriate distribution of material by professors, interactive learning sessions, team building exercises, regular evaluation of students and instant intimation of results.

Security and Safety

Beacon based solutions prove to be helpful in tracing and tracking the location of the students, admins as well as professors. Moreover, at the time of emergency, it can help to fasten the process of evacuation, finding the best route possible to leave. Additionally, beacons take care of the location of different documents and artifacts, making the search easier for the specific documents.

LetsNurture has been servicing a widespread elite clientele all across the globe, with its Beacon app development. We have catered our clients by providing beacon based solutions for their ideas. Some of them are KonnectedArt – for the smart museum, Kaleri App – for an art gallery and Edinburgh. Share your thoughts with us on Beacons and get in touch with us for your requirements at

Leveraging Retail Insights by using Beacon

The striking rise of beacon-based technology in the last few years has allowed more and more retailers to experiment and discover use cases for micro location and proximity engagement that was never possible before.

Forbes stated in one of its articles that beacons as a trend might be dead in 2017. On the contrary, proximity marketing experts took it into a different situation. According to the article, one of the reason why beacons are predicted to see a drop in 2017 is because of their dependency in app adoption. And the second reason is beacons provide the micro-level data that most retailers fail to benefit in this competitive world. Moreover it was also stated that the retailers who are able to integrate online and offline shopping journey may come out as clear winners in 2017. Beacons connect the offline world with the online. Thus, it holds a great potential as they help brands to gain deep insights on consumer  preferences and behaviors.

We can equip retailers with advanced analytics to gain the insights into the rising change in consumer behaviour. Let’s have a deep look about how retailers can leverage analytics to employ data-driven approach to measure the customers behaviour.

Creating maps from the consumer activity to improve retail store layouts

Retailers can design the store layouts. It responds to the requirements of customers by deploying the right mixture of Wi-Fi, Bluetooth and beacon. The hardware also tracks the location of the retail customers once they enter into the store, browse and complete their shopping. Maps can help retailers to identify the common walking paths for customers as they enter into the store.

Mapping is also ideal for tracking products or services that customers are willing to have. Once the data is on hand, retailers are able to understand the customer experience better in their own store. Accordingly they can redesign to make the entire store feel more accessible to users.

App Features can be helpful to gather valuable purchasing data

Shopping lists within the app can also act as a source of shopping data. For an instance, cross referencing the shopping list with the actual products purchased at the end of the shopping trip can provide deeper insights into the shopper decisions. Even the target can be provided by sending notifications and coupons.

Proximity-based marketing collects real time feedback

Beacon makes easy for the customers to ping for customers feedback directly as they approach to any popular product or pass by new marketing display. Notifications alerts collects first impressions instantly. Adjustments are made to reflect the customer’s responses. Even, by rewarding the customers with small bonuses or incentives after they respond, retailers can fortify the value of beacon technology and can also encourage more customers to use such services.

Are you a retail customer or you need right solution for your retail shop? LetsNurture is always looking forward and is ready to assist you. Get in touch with us.

Beacons Based Mobile App for a cause

Beacons and BLE device nowadays have become a centre of attraction for every small businesses. The topic itself says that beacons used here is for some cause, thinking what the cause is all about? Let me take you through this cause which will just mesmerise your thoughts and leave you in deep thoughts.

  1. Poverty in India is the biggest issues. In 2015 around 12.4% people lived in poverty, a reduction from 29.8% in 2009 along with clocking the growth of 7.6% in 2015.
  2. About 16.4 % of the European population is poor, representing 22.8% of normal GDP
  3. As of 2016 year, 14.5% of people in USA are living below poverty line.
  4. The poverty line has declined to more than a half from 1.9 million in 1990 to 836 million in 2015, over the past 2 decades in Arab countries. Despite of such progress the country is making, according to UNDP between 2010 and 2012 the percentage of the population in the region making less than $1.25 a day increased from 4.1 percent to 7.4 percent.
  5. So nearly 1/2 of the world’s population, more than 3 billion people —live on less than $2.50 a day.

The cause is Poverty, a major concern of every country, state and city. Poverty,  where one is unable to suffice the basic needs from shelter to food for himself. Being homeless isn’t just easy. Being hungry is also not easy, it’s like sleep hungry and waking up hungry.

Everybody wants to help but how? Technology can help!

Everybody wants to help poor and cut out the poverty from the society but no one wants to be the first person to step out and lend the hand to poor. Isn’t it surprising that people say “Be the change you want to see”  but no one wants to be that change first. Here is the solution for that, Beacons.

How can beacon based solution can help to eradicate poverty?

The basic concept of this beacon based application is to help the poor to get his/her daily needs or the wishlist to be fulfilled. A beacon, of less range say detecting 10 meters range is given to every destitute person ( as a keychain or tag). To enroll into this service, the person has to be associated with NGO or case worker to complete the survey, for the people to reach them.

The app user can view the profile of the person along with the picture and the wish list before donating. This will happen once the poor person comes in the vicinity of the app user and the user gets the notification for it. The app user can either donate an amount towards an item in the wish list or can either donate the item itself.

Once the product is been fully funded or donated at the center, the needy person picks up the item from the respective case worker and hopefully get some additional support if needed. The app not only satisfies the short term goal of an individual but also focuses on creating more secure footing to achieve long term goals.

Now lets use our smart phones for this cause to tackle and eliminate poverty from our society.

“Are you an NGO or a Social Entrepreneur ? Do you want to know how technology can help to find a right solution for right cause? Letsnurture always looks forward and is ready to help in this case. “

How can Beacons help a business to reach a substantial audience

According to the ABI Research’s forecast, 400 million beacons will be deployed by 2020.

The beacon based solutions allow the exchange of data between the beacon and the smartphones via Bluetooth Low Energy Protocol. Beacon based solutions will revolutionise most industries across the globe.

Beacon based solution for retail industry

We see the typical hoardings that call us out for a legit discount that a store offers. It sure attracts the customers, but what about the people who are engaged on their smartphones. For such people, beacon based solutions prove to be an entire new way to attract them towards your availed offers. A notification on their cell phones through a mobile application can make them look away from the phone activity and divert their attention to your business.

Moreover, the the banners often tend to unstick to the walls after a while which makes it non-visible for the passers-by. It, however, occupies unnecessary space which can be utilised for displaying the products in your store.

According to the statistics, beacon-triggered offers drive 60% more customer engagement in-store. Beacons help the business to connect to a customer at multiple points of sales.

Retail chains and supermarkets like Carrefour, Woolworths, Tesco and many more are using proximity marketing campaigns to serve their customers. The value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 was $4.1 billion.

Few of the features that made these retailers out stand the crowd are:

  1. Sending Push Notifications to the passers-by for availing their offers or for new arrivals and more.
  2. Triggering a message to a consumer that is in-store to pick up an online or mobile order.
  3. Sending mobile coupons while in the proximity.

Check-in at the airport made easy

Long lines for check-in has always troubled frequent flyers. This also has created chaos for the airport management, especially at the times of flight delays. This chaos has resulted into negative feedback towards the airlines and the airport. Few of the airports provide good hospitality at situations like these. But they fail to satisfy the requirements of the travellers.

Few of the major airports have leveraged the beacon based solutions to give their flyers a new experience of customer service. This implementation of the beacon based solution helped them with new strategies for customer retention.

The GVK Chhatrapati Shivaji International Airport (CSIA) in India has taken passenger experience to the next level by implementing advanced airport navigation app supported through beacon based technology and Augmented Reality. Furthermore, Virgin Atlantic leveraged iBeacons along with software and mobile application to send its Heathrow passengers communicative notifications, which can facilitate the passengers for easy check-in without making them wait in the long queue.

Few of the features that beacon based solutions that can help the airport management to stay ahead are:

  1. Guiding passengers along common navigation paths such as public transport points, check-in counters, immigration, boarding/arrival gates and baggage claim areas.
  2. Sending real-time notifications about flight schedules, baggage claim and boarding gates.
  3. Allow passengers to easily look up any section, store or restaurant at the airport with just one click.
  4. Sending personalised welcome message to passengers when they arrive at the airport lounge.
  5. helping in precise staff allocation with accordance to the crowd at the terminal.

Leveraging beacon based solutions for tourism industry

People have observed a manual at the front desk that asks them to write down their contact details for sending messages about new offers or services in future. However, not every individual would be willing to write down their personal details. On the other hand, beacon based solutions eliminates this by a secure method to keep a track record of the customers.

Even with a guide in place, it is difficult to cater multi-lingual audience. The beacon based solutions can eliminate the need of a guide. Moreover, by implementing the feature of audio/video or a written description of the art in multi-language, the task of the management would become easy.

Beacons help unguided tours possible with ease. Philips Museum, Eindhoven, The Netherlands has implemented beacon based solution to enhance the interactivity. The attractions can be embedded with beacon based solutions to analyse the footfalls and also to notify
the audience about the place, history and location.

Few of the major features that a beacon based solution can offer to cater the audience for a better customer satisfaction are:

  1. Alerting the tourists about information on the history of the place.
  2. Triggering messages about the transportation schedules, weather updates and public services in multiple languages.
  3. Analysing the peak hour and top performing art or place to allocate the duties of various departments accordingly.

Fostering hospitality industry

Hospitality industry faces the same difficulty as the airports while the season says ‘vacation time’. However, too much crowd at the check-in counter creates chaos for the management. At times, the delivery of laundry and food ordered from the associated restaurants are delayed because of the rush. However, this situation can be easily fathomed by adopting beacon based solutions.

In fact, the retail stores, hotels and restaurants can use beacons to notify their customer about any on-going offers or merely about the specials that their restaurants offer. They can also analyse the data about their customer for building better relationship and happy customer base.

Marriott hotels implanted beacons to get feedback on their services in real-time and understand and serve their customers better. Starwood Hotels & Resorts has tested beacon based solutions in two of its properties. Moreover, the guests will receive a virtual key on their smartphone through a mobile application that allows them to unlock their room’s door by tapping a button.

Few of the benefits to render from the beacon based solutions are:

  1. Communicating route maps to key-less entry,
  2. Real-time feedback sharing.
  3. Sending a ‘check-in’ push notification on the hotel app for a digital check-in.
  4. Providing access to the in-room controls through a mobile app like AC, TV, lights, etc.

LetsNurture has been working on beacon based solutions and is able to provide good solutions to the clients. We have developed beacon based mobile application for smart museum that enables the users to get notified about the art and also allow the museum management to strengthen customer engagement. If you are looking for a similar solutions for your brand, please feel free to contact us on