Bluetooth Low Energy (BLE), also known as Bluetooth Smart, is a technology that aims to connect devices with each other using very less energy. With BLE technology, a beacon becomes a hardware transmitter that can broadcast signals to nearby devices. These small in size BLE Beacons can be kept anywhere to send small packets of data to the application involuntarily. Opening a wide window of information and opportunities for both the receiver and the sender.
BLE Beacon is tuned to transmit message to the nearby devices having supporting application.
Once the device enabled with Bluetooth and having supporting app comes within the range of the said Beacon, it receives a message as push notification.
The message has a string that gives you brief and the message can lead to a call to action - Auto Check-in at Theater, Discounts at Supermarket aisle, Info-desks at Museums, etc.
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